Christina is an award winning Brand & Creative Strategy leader passionate about design, commerce and culture, and the many ways they intersect. She has both national and global leadership experience from client and agency roles at Dyson’s Global Headquarters in England, Starbucks Canada, Dyson Canada, Target Canada, Pigeon Brands, Parcel Design and Sklar Wilton.

From full end-to-end brand & creative strategy, to integrated campaigns, she has led teams across continents to bring products to market in North America, Asia, Europe, Australia/NZ and South America. As part of Dyson’s New Product Development Communications Team in the UK, she led the launch of new products with their Global Senior Leadership Team and Sir James Dyson.

Christina mobilizes teams through empathy and empowerment and is skilled at team leadership, strategy development, ideation, design direction, creative thinking, and employs Design Thinking and Human-Centered Design principles to create meaningful solutions that drive growth and competitive advantage.