Client: Hershey Global (Product Confidential)

Innovation Scope: Adjacent Innovation - Expansion into new category and format

Challenge: Develop net new giftable chocolate concepts for Hershey Global including product positioning, need state, format, formulation, flavour, naming and packaging design.

Solution: Using proprietary Innovation Methodology and Workshop developed a suite of robust innovation concepts and prototypes using a human centred approach (Concepts confidential).

Result: 4 out of 7 innovation concepts tested exceeded consumer research KPIs (Business potential, purchase intent, relevance, frequency, differentiation etc.) and were green lit for development.