Client: Danone Global (Product Confidential)
Scope: Adjacent Innovation - Expansion into new category and format

Challenge: Develop net new beverage concepts for Danonoe Non-Diary Milk including product positioning, need state, format, formulation, flavour, naming and packaging design.

Solution: Using proprietary Innovation Methodology and Workshop developed a suite of robust innovation concepts and prototypes using a human centred approach.

Result: 3 out of 5 innovation concepts tested exceeded consumer research KPIs. Final concept launched across North America exceeding YOY target.